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THE RAW AUDIENCE IS IN...AND VINCE MCMAHON MAY BE ON THE WARPATH

By Mike Johnson on 2015-09-29 16:41:02

The Monday Night Massacre continues for the WWE raings as the 9/28 episode of Raw garnered 3,330,000 viewers.  That is not only down from last week's episode (3,349,000 viewers) but is now the lowest audience for the series (beyond a Christmas holiday episode) since it expanded to a three hour version in July 2012.

If you don't think Vince McMahon is going to be on the warpath, now consider this: This is now two weeks in a ROW that Raw has hit that series low. The audience again dropped over the course of the three hours, just as it did last week.

The 8 PM hour (featuring John Cena opening the show) was the highlight, bringing in 3,476,000 viewers.  The second hour dropped to 3,326,000 viewers before bottoming out in the final hour at just 3,1888,000 viewers.    The third hour would be one of the lowest audiences for the 10-11 PM hour of Raw since the series expanded to three hours.   That means the heavily promoted Roman Reigns vs. Bray Wyatt main event, which was pushed all night, failed to keep the audience.

Monday Night Football, garnered 13,415,000 viewers (up from last week's 12,479,000 viewers) opposite Raw, winning the night.

As I noted in my Raw audio in the Elite section, while the Wyatt vs. Reigns brawl at the end was entertaining, there were a lot of segments on the show that were formulaic and/or repetitive for long-time viewers of the series. There was very little must see and a number of segments that led to short matches, some of which were obviously one-sided. There are also a number of performers who have been around for a long time that really come off as if they are in need of a fresh presentation. Raw ended strong, but had lost a lot of viewers by the time they got there.

WWE has a lot of work cut out for them and there are no easy answers. However, the questions going forward that have to be asked:

1- What's going to happen when the major NFL games take place?

2 - How in the world is WWE going to counter-program?

Date Average Audience Hour 1 Hour 2 Hour 3
7/23/2012 6,019,000 5,439,000 6,318,000 6,300,000
7/30/2012 4,495,000 4,064,000 4,719,000 4,701,000
8/6/2012 4,367,000 4,007,000 4,648,000 4,446,000
8/13/2012 4,134,000 3,795,000 4,252,000 4,354,000
8/20/2012 4,478,000 4,352,000 4,657,000 4,352,000
8/27/2012 4,482,000 4,160,000 4,786,000 4,499,000
9/3/2012 4,203,000 4,308,000 4,395,000 3,907,000
9/10/2012 4,136,000 3,777,000 4,362,000 4,270,000
9/17/2012 4,052,000 4,111,000 4,119,000 3,925,000
9/24/2012 3,787,000 3,769,000 3,990,000 3,603,000
10/1/2012 3,502,000 3,436,000 3,598,000 3,472,000
10/8/2012 4,108,000 4,191,000 4,067,000 4,065,000
10/15/2012 3,989,000 4,067,000 4,013,000 3,886,000
10/22/2012 3,554,000 3,578,000 3,653,000 3,432,000
10/29/2012 4,102,000 4,306,000 4,217,000 3,783,000
11/5/2012 4,076,000 4,066,000 4,279,000 3,883,000
11/12/2012 4,194,000 4,154,000 4,399,000 4,027,000
11/19/2012 3,835,000 3,873,000 3,923,000 3,710,000
11/26/2012 3,920,000 4,147,000 4,126,000 3,488,000
12/3/2012 3,437,000 3,580,000 3,370,000 3,360,000
12/10/2012 3,764,000 3,743,000 3,876,000 3,672,000
12/17/2012 4,230,000 4,290,000 4,410,000 3,990,000
12/24/2012 3,143,000 2,940,000 3,271,000 3,219,000
12/31/2012 3,552,000 3,397,000 3,644,000 3,614,000
1/7/2013 4,420,000 4,290,000 4,320,000 4,650,000
1/14/2013 4,550,000 4,500,000 4,680,000 4,470,000
1/21/2013 4,317,000 4,370,000 4,419,000 4,162,000
1/28/2013 5,020,000 4,860,000 5,270,000 4,930,000
2/4/2013 4,810,000 4,863,000 4,857,000 4,711,000
2/11/2013 4,260,000 4,350,000 4,250,000 4,180,000
2/18/2013 4,662,000 4,818,000 4,674,000 4,493,000
2/25/2013 4,707,000 4,860,000 4,700,000 4,560,000
3/4/2013 5,018,000 4,968,000 5,239,000 4,847,000
3/11/2013 4,813,000 4,980,000 4,890,000 4,570,000
3/18/2013 4,260,000 4,252,000 4,415,000 4,114,000
3/25/2013 4,617,000 4,580,000 4,690,000 4,580,000
4/1/2013 4,305,000 4,031,000 4,483,000 4,402,000
4/8/2013 4,610,000 4,490,000 4,780,000 4,560,000
4/15/2013 4,149,000 4,185,000 4,236,000 4,026,000
4/22/2013 4,400,000 4,190,000 4,650,000 4,360,000
4/29/2013 4,285,000 4,287,000 4,311,000 4,257,000
5/6/2013 3,917,000 3,970,000 3,870,000 3,910,000
5/13/2013 4,047,000 3,790,000 4,100,000 4,250,000
5/20/2013 4,227,000 4,078,000 4,295,000 4,307,000
5/27/2013 3,945,000 3,993,000 3,950,000 3,891,000
6/03/2013 3,680,000 3,620,000 3,620,000 3,800,000
6/10/2013 3,990,000 3,893,000 4,085,000 3,992,000
6/17/2013 4,153,000 4,030,000 4,260,000 4,170,000
6/24/2013 3,980,000 3,743,000 4,287,000 3,910,000
7/1/2013 3,956,000 3,720,000 4,135,000 4,012,000
7/8/2013 4,167,000 3,790,000 4,308,000 4,403,000
7/15/2013 4,101,000 3,926,000 4,108,000 4,268,000
7/22/2013 4,006,000 3,922,000 4,162,000 3,933,000
7/29/2013 3,755,000 3,662,000 3,896,000 3,746,000
8/5/2013 4,179,000 3,973,000 4,381,000 4,182,000
8/12/2013 4,111,000 3,743,000 4,273,000 4,317,000
8/19/2013 4,298,000 4,076,000 4,485,000 4,333,000
8/26/2013 4,190,000 4,129,000 4,291,000 4,151,000
9/2/2013 3,937,000 3,690,000 4,146,000 3,974,000
9/9/2013 3,886,000 3,801,000 3,903,000 3,953,000
9/16/2013 4,013,000 3,865,000 4,162,000 4,012,000
9/23/2013 3,739,000 3,603,000 3,795,000 3,820,000
9/30/2013 3,587,000 3,605,000 3,539,000 3,616,000
10/7/2013 3,706,000 3,694,000 3,739,000 3,685,000
10/14/2013 3,992,000 4,114,000 4,146,000 3,706,000
10/21/2013 3,825,000 3,914,000 3,802,000 3,759,000
10/28/2013 4,155,000 4,315,000 4,185,000 3,965,000
11/4/2013 3,887,000 4,069,000 3,951,000 3,643,000
11/11/2013 3,768,000 3,867,000 3,834,000 3,603,000
11/18/2013 3,802,000 3,768,000 3,965,000 3,674,000
11/25/2013 4,135,000 4,318,000 4,292,000 3,796,000
12/2/2013 3,541,000 3,616,000 3,560,000 3,447,000
12/9/2013 4,152,000 4,218,000 4,177,000 4,062,000
12/16/2013 4,112,000 4,417,000 4,297,000 3,886,000
12/23/2013 3,821,000 3,893,000 3,959,000 3,610,000
12/30/2013 4,129,000 4,141,000 4,204,000 4,040,000
1/6/2014 4,538,000 4,723,000 4,427,000 4,463,000
1/13/2014 4,404,000 4,399,000 4,598,000 4,214,000
1/20/2014 4,860,000 5,249,000 4,995,000 4,363,000
1/27/2014 4,719,000 4,849,000 4,837,000 4,470,000
2/3/2014 4,211,000 4,428,000 4,221,000 3,983,000
2/10/2014 4,329,000 4,499,000 4,336,000 4,153,000
2/17/2014 4,364,000 4,662,000 4,296,000 4,134,000
2/24/2014 4,661,000 4,892,000 4,778,000 4,313,000
3/3/2014 4,577,000 4,672,000 4,620,000 4,438,000
3/10/2014 4,369,000 4,165,000 4,676,000 4,265,000
3/17/2014 4,075,000 4,001,000 4,174,000 4,051,000
3/24/2014 4,273,000 4,218,000 4,393,000 4,207,000
3/31/2014 4,391,000 4,231,000 4,603,000 4,338,000
4/7/2014 5,146,000 5,313,000 5,094,000 5,032,000
4/14/2014 4,770,000 4,811,000 4,831,000 4,669,000
4/21/2014 4,139,000 4,224,000 4,395,000 3,799,000
4/28/2014 4,610,000 4,512,000 4,667,000 4,652,000
5/5/2014 4,276,000 3,963,000 4,414,000 4,451,000
5/12/14 4,006,000 3,810,000 4,251,000 3,957,000
5/19/14 3,763,000 3,535,000 3,903,000 3,852,000
5/26/14 3,602,000 3,538,000 3,858,000 3,411,000
6/2/14 4,147,000 4,033,000 4,482,000 3,925,000
6/9/14 4,119,000 3,893,000 4,217,000 4,247,000
6/16/14 4,123,000 3,928,000 4,197,000 4,245,000
6/23/14 4,031,000 3,723,000 4,041,000 4,330,000
6/30/14 4,332,000 4,158,000 4,348,000 4,490,000
7/7/14 4,381,000 4,183,000 4,514,000 4,447,000
7/14/14 4,153,000 4,000,000 4,231,000 4,229,000
7/21/14 4,433,000 4,254,000 4,523,000 4,521,000
7/28/14 4,318,000 4,391,000 4,511,000 4,051,000
8/4/14 4,048,000 4,075,000 4,193,000 3,877,000
8/11/14 4,300,000 4,082,000 4,360,000 4,458,000
8/18/14 4,194,000 4,281,000 4,330,000 3,972,000
8/25/14 3,974,000 3,859,000 4,057,000 4,005,000
9/1/14 3,920,000 4,009,000 3,925,000 3,827,000
9/8/14 3,987,000 3,984,000 4,162,000 3,814,000
9/15/14 3,826,000 3,900,000 3,949,000 3,629,000
9/22/14 3,879,000 4,000,000 3,790,000 3,847,000
9/29/14 4,040,000 4,015,000 4,222,000 3,882,000
10/6/14 3,797,000 3,577,000 3,891,000 3,924,000
10/13/14 3,751,000 3,833,000 3,756,000 3,664,000
10/20/14 3,695,000 3,589,000 3,864,000 3,631,000
10/27/14 3,745,000 3,868,000 3,839,000 3,529,000
11/3/14 4,040,000 4,043,000 4,203,000 3,875,000
11/10/14 3,931,000 4,018,000 3,943,000 3,831,000
11/17/14 3,772,000 3,894,000 3,780,000 3,641,000
11/24/14 4,292,000 4,734,000 3,992000 4,012,000
12/1/14 3,883,000 4,227,000 3,952,000 3,471,000
12/8/14 3,701,000 3,761,000 3,811,000 3,530,000
12/15/14 3,522,000 3,703,000 3,477,000 3,385,000
12/22/14 3,631,000 3,632,000 3,907,000 3,354,000
12/29/14 3,459,000 3,174,00 3,476,000 3,726,000
1/5/15 3,763,000 3,801,000 3,888,000 3,599,000
1/12/15 3,905,000 4,095,000 3,897,000 3,722,000
1/19/15 4,100,000 4,292,000 4,135,000 3,874,000
1/26/15 (Blizzard show with Rumble Matches) 4,420,000 4,468,000 4,657,000 4,135,000
2/2/15 4,292,000 4,466,000 4,403,000 4,008,000
2/9/15 3,658,000 3,786,000 3,670,000 3,518,000
2/16/15 3,997,000 4,138,000 4,026,000 3,828,000
2/23/15 4,122,000 4,082,000 4,109,000 4,176,000
3/2/15 3,825,000 3,545,000 4,066,000 3,864,000
3/9/15 3,859,000 3,699,000 3,937,000 3,940,000
3/16/15 3,919,000 3,881,000 3,961,000 3,915,000
3/23/15 4,188,000 4,178,000 4,342,000 4,043,000
3/30/15 5,364,000 5,227,000 5,597,000 5,267,000
4/6/15 3,964,000 4,300,000 4,039,000 3,552,000
4/13/15 3,666,000 3,686,000 3,786,000 3,525,000
4/20/15 4,038,000 4,105,000 4,136,000 3,873,000
4/27/15 3,756,000 3,823,000 3,855,000 3,590,000
5/4/15 3,573,000 3,422,000 3,709,000 3,588,000
5/11/15 3,687,000 3,824,000 3,853,000 3,385,000
5/18/15 3,999,000 4,001,000 4,001,000 3,995,000
5/25/15 3,600,000 3,790,000 3,585,000 3,423,000
6/1/15 3,974,000 3,946,000 4,113,000 3,862,000
6/8/15 3,645,000 3,678,000 3,609,000 3,647,000
6/15/15 4,114,000 4,095,000 4,249,000 3,997,000
6/22/15 3,671,000 3,594,000 3,606,000 3,812,000
6/29/2015 3,463,000 3,362,000 3,544,000 3,482,000
7/6/2015 3,647,000 3,637,000 3,689,000 3,615,000
7/13/2015 3,531,000 3,432,000 3,514,000 3,647,000
7/20/2015 3,804,000 3,840,000 4,030,000 3,542,000
7/27/2015 3,671,000 3,421,000 3,754,000 3,839,000
8/3/2015 3,702,000 3,739,000 3,695,000 3,671,000
8/10/2015 3,838,000 3,791,000 3,947,000 3,775,000
8/17/2015 3,777,000 3,649,000 3,953,000 3,728,000
8/24/2015 3,721,000 3,606,000 3,794,000 3,764,000
8/31/2015 3,894,000 3,865,000 3,987,000 3,831,000
9/7/2015 3,385,000 3,570,000 3,564,000 3,021,000
9/14/2015 3,397,000 3,290,000 3,539,000 3,363,000
9/21/2015 3,349,000 3,420,000 3,368,000 3,260,000
9/28/2015 3,330,000 3,476,000 3,326,000 3,188,000

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