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SPOILER: SCENES FROM UPCOMING MAJOR FILM TO PLAY INTO WRESTLEMANIA ENTRANCE

By Mike Johnson on 2015-03-23 15:09:54
Triple H's entrance at Wrestlemania this Sunday will feature elements and scenes from the forthcoming Arnold Schwarzenegger film “Terminator: Genisys" as part of the new WWE-NBC Universal ad campaign that was launched officially today.

The deal, titled "Hero In All Of Us" was covered by Variety, which broke details on The Terminator connection to the HHH entrance in his bout against Sting, which will be the first of many deals the partnership hopes to put together. WWE will be promoting the new Terminator film through July, when it hits theaters.

The idea is a way to increase ad revenue for WWE programming and also come up with new and unique ways for entities to promote their brands via WWE and NBC Universal.

To read the Variety article, click here.

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