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By Dave Scherer on 2012-11-12 21:32:47

Luckily for me, I am able to watch Raw in real time because if I weren't, I wouldn't understand the deluge of hate email I am getting for the angle that WWE just did in bringing back Jerry Lawler.

Unluckily for me, I got to watch the angle.

Now, let me be clear.  I am not saying that Jerry Lawler, CM Punk, Paul Heyman, Mick Foley and everyone else involved were forced to do anything that they didn't want to do.  They weren't.  It was pitched to them, and they did it.  And most certainly, Punk will get "real heel heat" from it.  Whatever that is in 2012.

With that said, it came across as desperate and lowest common denominator to me.  To use a man's near death (with footage of him getting chest compressions while on death's door) as a way to get heel heat, or in any way on a TV show frankly, just feels wrong to me.  Actually, it feels despicable.

And desperate.

Hey, they are trending on Twitter!  They are getting noticed in a "look at me, please, PLEASE??????????" kind of way.

When you have something people can't wait to look at, they look.

When you don't, you do something reprehensible to get them to do so.  For a few minutes at least.

WWE did something despicable.  The sad thing is, even they don't get how bad it was because five minutes later Michael Cole was saying it was time to forget what Punk just did.  Let's watch the tag match!!

That is how sad and clueless that WWE creative process has gotten.  A near death experience is a transition spot, to use wrestling terms.

I feel a little dirty right now.  I really do.

I will have a lot more to say on this on tomorrow's hotline.

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