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VINCE MCMAHON'S EXPLANATION FOR DROPPING THE SURVIVOR SERIES NAME

By Buck Woodward on 2010-02-11 11:57:46
Here is Vince McMahon's exact quote from today's WWE investor conference call, in which he revealed that after 23 years, WWE would be dropping the "Survivor Series" name, the second longest running WWE PPV title in the history of the company.  

After being asked about Survivor Series being the only PPV in the fourth quarter to show a decrease in buys from the previous year, Vince stated: 

"We think that Survivor Series is obsolete, as far as that title is concerned.  It was something that worked many, many years ago, in terms of a creative standpoint, various teams competing.  That really is not advantageous as the consumer now looks as what actually they are buying.  And it's such a broad ... Survivor Series yes, many years ago, was one of the original four pay-per-views, but it's outlasted its usage and it is one of the things in terms of rebranding, this year and going forward, that will be rebranded.  No longer will we have that title, Survivor Series."

Full coverage of the conference call can be found at this link.

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