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WWE has broken new ground ahead of this weekend's return to Atlanta for Sunday Night's Main Event, partnering with Magic City, a well known Atlanta strip club (or adult entertainment facility, if you prefer that jargon) for an official merchandise collaboration.
The t-shirt and hoodie features the club's logo across the chest and the WWE logo on the sleeve. The other sleeve features a Peach wearing a thong.
Priced at $34.99, the promotional blub on WWE's Shop website declares, "The squared circle is headed to Atlanta for Sunday Night's Main Event 2026! Get ready for all the action and drama with this incredible T-Shirt. The stylized depiction on the front perfectly captures the high-stakes energy of this premier live event. Make sure you're geared up for the spectacle and add this essential piece to your collection before the opening bell rings."
The merchandise is (currently) only available for men and has not been released for women or children.
The shirts are also available for sale on the club's official website.
Under TKO, WWE has moved into a number of partnerships and sponsorships that never would have likely happened under the previous regime that fall under adults-only territory, including Whiskey, but this would obviously be a first for the company.
Magic City has been in existence since 1985 and made headlines last year when NBA team The Atlanta Hawks announced a planned "Magic City Monday" to honor the establishment, only to later rescind those plans after public scrutiny and backlash, including from NBA player Luke Kornet, who argued the plans objectified women and sent a bad message to younger fans. The canceled promotion was to feature lemon pepper wings (which are sold at the club) and a perforfmance rapper T.I. at halftime, among other elements.
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