TrillerTV, the combat sports streaming service formerly known as FITE, has a new suitor seeking to purchase the beleaguered company, PWInsider.com can confirm.
Orange Crush, headed by Adam Abdalla, is currently assembling private funding to purchase what was once FITE and extricate it from TrillerTV ownership. Abdalla, head of the NYC public relations powerhouse Cultural Counsel, sits on the board of several artistic and historical institutions and is well connected in the film, TV, and media industries.
This past Thursday in Miami, Abdalla launched GameTime Sessions, the first-ever museum-led culture and sports conference at the opening of the largest traveling contemporary art and sports exhibit in the United States
The same day, the new boxing documentary On the Line, which Abdalla co-produced with Vincent Piazza, made its world premiere. He also curated and launched Sunset Flip, which features the artwork of AEW Women's Champion Thekla and ROH Pure Champion Lee Moriarty, currently exhibited at the Pérez Art Museum in Miami.
Next week, Abdalla is launching a new podcast on Brazen titled Patron Scam, focusing on a massive AI data fraud. Abdalla is also the producer of the new documentary MTV – This is Buzz.
PWInsider.com is told part of Abdalla's plan for TrillerTV is to bring music videos back to the forefront by incorporating them, along with movies, onto the platform to augment the combat sports component.
In the wrestling space, beyond publishing Orange Crush, Abdalla recently announced he is launching Produce, a new promotion and concept set to debut this June with events in New York City and New Jersey. He recently exited his role as booker for Jersey Championship Wrestling to focus on Produce. Tickets for the 6/29 Produce premiere event in Brooklyn, NYC officially go on sale tomorrow.
DARK SHEIK has come to terms with PRODUCE on a multi-fight deal.
— PRODUCE by Orange Crush (@PRODUCENYC) March 23, 2026
On June 29th in Brooklyn, NY, she will compete on our debut show PRODUCE: Volume 1 - The Octopus at Pioneer Works.
Tickets on-sale tomorrow
DARK SHEIK is an official PRODUCE Fighter!
Welcome to the free market,… pic.twitter.com/RyRxqbLzzd
What is now known as TrillerTV launched in 2012 as The Flipps App before rebranding to FITE, becoming one of the strongest independent combat sports streaming services in the process. Over the years, the platform has carried events for WWE, AEW, GCW, TNA, New Japan Pro Wrestling, and many other professional wrestling promotions, both large and small, either through direct pay-per-view purchases or via its TrillerTV+ subscription service, which provides subscribers with a number of live and taped events.
The company also hosts AEW+ for international users, carrying AEW TV and events to global markets. AEW recently launched a similar service, MyAEW.com, likely due to issues with the current TrillerTV platform.
Triller acquired a stake in the company in 2021 before later securing complete ownership, at which point FITE was rebranded as TrillerTV. Triller launched as a social media app in 2015 and first gained prominence producing Mike Tyson and Jake Paul fight events.
Despite eventually going public, the company ran into financial issues, and NASDAQ delisted it in January 2026. This followed the company’s failure to file mandatory annual and quarterly financial reports, citing technical issues related to merging accounts after a merger with AGBA Group, Inc.
The belief is that if Abdalla and Orange Crush are successful, most of the pre-Triller FITE team will remain with the company under new ownership.
More as we confirm.
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