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Netflix and TKO have announced that they are going to be expanding their partnership, with Netflix to be the new home for historic WWE archives. Some of the content that’s going to be added includes nine seasons of WWE Armageddon, WWE Bad Blood, and WWE Battleground. We are also going to be seeing WWE Breakdown, WWE Breaking Point, and WWE Capital Carnage added to the platform. This is in combination with WWE Cyber Sunday and WWE Day 1. The library refresh is great for fans of historic matches, and is also a nod to how hard Netflix is pushing to diversify its catalogue of sports and entertainment content.
Source: Pexels
Even though content libraries are being updated to support a wider range of diversified matches, we are also seeing some of the newer titles have Netflix Original branding. Netflix is splitting annual events into different seasons, with the archive stretching back to the 1980s.
Content from the Ruthless Aggression Era and TV-MA content is also being incorporated, as the ecosystem grows, and as Netflix position themselves as being a one-stop hub for sports content. Netflix making this move, from a business standpoint, helps to broaden their appeal to older audiences, who may have been following the company since the 80s. Housing archival content, as well as new shows, helps to strengthen Netflix’s position in the market, and it also helps to expand storytelling beyond the ring.
Source: Pexels
Netflix knows more than anyone that to stay relevant in the entertainment business, you have to diversify. This trend isn’t just seen in the sports entertainment business either. In music, artists like Motorhead, who performed “The Game” for Triple H, are known for their high-energy rock and aggressive guitar parts. With that said, they showed a softer side when they released “1916” with a more acoustic, solemn angle.
This not only helped them to get new fans, but it also expanded their identity. Ozzy Osbourne, known for songs like Crazy Train, also surprised fans with Mama I’m Coming Home, showing how diversification often paves the way for more relatable experiences.
In iGaming, we are also seeing a similar trend. Traditional slot games are evolving by taking mechanics from other verticals, creating bingo-slot hybrids like Slingo. Now, bingo slot machine games have more themes than ever, with themes that range from Greek mythology to the wonders of Egypt and beyond. Some even take inspiration from popular television shows, showing how much the catalogue has expanded by exploring different concepts.
Netflix’s move is no different, and with the platform hosting historic content, as well as live events, documentaries, and behind-the-scenes content, the platform is able to capitalise on multiple verticals. They are also strengthening their place as a sports entertainment provider, and after experiencing record-high viewership for their coverage of the NFL, it’s safe to say that they stand to benefit significantly. With historic catalogues still holding relevance to this day, their approach is certainly interesting for fans.
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