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Deadline.com reported that TKO Group have hired Sana Shuaib as SVP, Partnership Marketing & Digital. She joins from Major League Soccer.
Her role in TKO will be to lead end-to-end marketing and commercial strategy for all partnerships across TKO’s global sports and entertainment portfolio including UFC, WWE and PBR, charged with securing new partnerships and renewing existing brand relationships.
TKO also promoted Brit Santypal to SVP, Operations where she will oversee the Revenue Strategy and Marketing Solutions teams with a focus on refining all aspects of global partnerships operations and driving strategic initiatives across the business.
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