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If you run a gaming website or are planning to launch a platform for gamers, the hardest part is not the design. It's not even the functionality. The hardest part is creating content that people not only read but look forward to. Content that will hold their attention, attract a new audience, and turn visitors into fans. To achieve this, you need a clear list of topics that really work. Not just “interesting” ones, but ones that have been tested in battle.
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A website without a systematic approach to topics is just a collection of pages with text. But a website with well-chosen topics is a growing platform. The topic determines who you will attract: gamers, developers, streamers, investors, or all of them at once. The main thing is not to write just for the sake of it.
Before creating a content plan, answer three simple questions:
Who is my main audience?
What problems or interests do they have?
What can I add that is new or better than others?
Have you answered? Now it's time to get specific.
Here is a list of topics that consistently attract traffic, comments, and bookmarks. You can adapt them to your format — news, blogs, guides, or even YouTube videos.
Game reviews (reviews, pros/cons, comparisons). This is a classic. But to be competitive, forget about “9/10, the game is cool.” Do a deep analysis, honestly point out the flaws, and compare it to previous installments or similar titles.
Top lists and compilations (“10 games worth paying attention to in 2025”). Compilations always work. Formats: “for two players,” “no donations,” “games with a storyline,” “for weak PCs.”
Industry news (releases, postponements, interviews with developers). Updates about big studios or even indie projects are what people look for every day. Here, it is important to be the first or to add analytics, rather than just copying and pasting press releases.
Guides (how to beat bosses, how to configure graphics, where to find weapons). Structure is key here. Keep it short, clear, with photos or videos. The more practical the guide, the more likely it is to be shared.
Comparison of platforms and hardware (Xbox vs PS, RTX 4060 vs 4070). Gamers are always arguing, and your site can be a place where this happens with numbers instead of shouting. But no fanaticism — only arguments.
Game monetization (games with adequate donations, P2W, subscriptions). This is a sore subject for many players. Well-written material analyzing the internal economy of a game is invaluable.
The evolution of games (how a series has changed over 10 years). The history of series such as GTA, The Sims, and Assassin's Creed is always interesting. Especially when there are screenshots, comparisons, and your personal opinion.
Gaming culture (how games influence society, education, and thinking). Deeper content for a more mature audience. If you want to go beyond “just another review,” this is the way to go.
Not all gaming sites are the same. If you have a specific niche, here are a few directions to take.
For a mobile gaming site:
Ad-free games — compilations.
Top new releases of the week on Android/iOS.
How to save battery life while gaming.
Mobile games with multiplayer mode.
For an indie gaming site:
Interviews with indie developers.
The most underrated projects.
The path of a game from Game Jam to Steam.
How to distinguish a quality indie game from “just another platformer.”
For a website about game development:
Tutorials on Unity/Unreal.
How to get feedback on a demo.
How to make a game trailer.
Why indie games often “die” at the prototype stage.
The topic is only half the battle. The format of presentation is the other half. Try these approaches:
Lists: like in this text. They are structured, easy to read, and easier to remember.
Visual inserts: screenshots, gameplay fragments, infographics.
Quotes from developers: add expertise.
Player ratings: comments, votes, polls.
Personal stories: “How I beat Elden Ring with only 2 hours a week.”
A gaming website is not just a place where people “write about games.” It is a platform that informs, engages, and creates a community. The right topics are the foundation of this process. And if you regularly update content, check audience interests, and keep your finger on the pulse, the site will grow steadily.
Start with the simplest thing: write an honest review of the last game you played. Make a selection of the best titles of the month. Then analyze what “worked” and build a content plan around it.
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