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In the Hollywood Reporter article about WrestleMania sponsorship, WWE Senior VP and Head of Global Sales and Partnerships, Craig Stimmel teased that WrestleMania 39 would have another brand sponsorship match similar to the Mountain Dew Black Pitch Match at Royal Rumble. He specifically named new WrestleMania sponsor, Cinnamon Toast Crunch.
Stimmel noted, "I don’t want to give away too much, but it’ll be around a match, and the sponsorship of that match, and what they’ll be able to bring to that match. So we’re going to do things that fit inside of our storyline as well."
He also noted the post-WM press conference would be sponsored this year as well.
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