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By Steven Fernandes on 2022-09-21 18:42:00

WWE has a job posting for a Director Sports, Entertainment Relations based in LA. 


  • Support the team in brainstorming, pitching and booking talent for sports appearances and sports interviews across WWE platforms
  • Develop and maintain strong relationships with sports: publicists, talent agents, managers and professional athletes
  • Stay abreast of pop culture sports events and sports related entertainment events (film releases, TV premieres, etc.) and be knowledgeable of up-and-coming sports content creators/social media influencers
  • Identify opportunities to outreach to sports athletes / personalities/ sports influencer networking regarding WWE priorities
  • Continuously mine for new sports pop culture relationships, partnerships, and ideas for sports integration that align with WWE's strategic priorities (especially as it pertains to reaching new audiences) 
  • Coordinate internal resources (TV, photography, digital/social, glam, etc.) and oversee logistics for upcoming sports activations
  • Assist with outreach to sports: casting agencies, production companies and booking firms
  • Provide support around talent appearances outside of WWE (talent memos, travel, glam, legal, etc.)
  • Conduct international sports research (especially in key WWE markets such as UK, Australia, India, Latin America) – to have a pulse on sports happening around the world and how WWE aligns  
  • Identify key up and coming talents in the sports world on an international level
  • Management of global sports calendar and how it aligns with WWE and also upcoming rights across media
  • Find ways to align sports personalities with the WWE demo
  • Help brainstorm/execute CSR (Corporate Social Responsibility) alignments with sports personalities to help spread awareness about WWE key CSR initiatives
  • Track media hits and performance of each initiative, and compile recap presentations after completion of integrations/activations
  • Provide onsite support at special events to the team in various capacities
  • Develop, draft and create department presentations pertaining to sports
  • Effectively work with WWE talent in a professional, courteous manner 




  • 3-5 years of experience at an agency, sports organization, celebrity/talent booking, PR firm, media/entertainment and/or sports related property  
  • An extensive background and strong relationships working directly with sports industry
  • Deep knowledge of the sports landscape – and has their finger on the pulse of who is up and coming in the industry
  • Able to multitask in a fast-paced, dynamic environment while still paying close attention to detail
  • Strong writing and communication skills
  • Strong critical thinking and reasoning – able to make decisions and clearly and confidently communicate those ideas back to team
  • An entrepreneurial spirit who also thinks outside their job responsibilities at times and is ok evolving projects and day to day workload
  • Excellent organizational skills
  • Microsoft Word, Excel, PowerPoint, Outlook and other computer applications/programs
  • Strong knowledge of current WWE brand and can keep abreast of WWE products and storylines, as well as entertainment, media and sports industry trends
  • Ability to work overtime and weekends as needed
  • Bachelor's Degree in public relations, communication, marketing or related field or study preferred

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