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Business Insider featured a piece by Claire Atkinson over the weekend on the changes within WWE, noting that the company is aiming to replicate UFC's success with brand and sponsorship revenue.
In the piece, it was noted that Stephanie McMahon's leave of absence, which was publicly described as McMahon taking a break to tend to her family, was actually "executed by her father, Vince McMahon, the organization's 76-year-old CEO."
The article noted responsibilities that fell under Stephanie's umbrella included marketing, brand business, and creative services along with community and entertainment relations. The company announced a new Executive Vice President and Head of Marketing today, Catherine Newman, noting her responsibilities will include Marketing, Brand, Community Relations, Entertainment Relations, Creative Services and Photograph, much of the same responsibilities McMahon held.
The article noted that while Stephanie had described the potential of WWE's growth in sponsorship and marketing as having the potential to be in the "hundreds of millions of dollars" range, that wasn't happening under McMahon.
Atkinson, citing a company source, reported:
"We weren't seeing that growth," said the company insider of Stephanie McMahon's tenure. "When someone is moved out of a company, it's usually the result of something not working. We took stronger control of that a few months ago."
WWE did not comment in the piece.
The entire piece can be read at this link.
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