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SPORTS MARKETING 101: HOW TO TARGET THE RIGHT AUDIENCE FOR YOUR NEXT EVENT

By Kendall Jenkins on 2021-09-15 18:50:00

The sports industry might have been hit hard by the pandemic in 2020, but it sure will bounce back and flourish even more soon. If you are looking to venture into sports marketing, this is the right article to read as we will be sharing tips on how to target the right audience for your subsequent sports events. 

Focus on a specific audience

Targeting the right audience is always crucial. Let’s say you are about to organize an eSports tournament in Canada, you want to make sure that the attendees are mostly males within the age range of 18-22, who are avid players of the game, and have an interest in sports. You can easily do so by using a Private Label Database (PLDB). It allows marketers to customize their marketing goals through finding their target audience. So, for example, if you want to promote your upcoming eSports tournament in Canada, you can use this database to find individuals who are already interested in video games and sports.

By leveraging this database, you can now find out more details about your potential attendees such as their hobbies, interests, preferences, income status, etc. Once you’ve got them under your belt, now you can start sending your messages through your social media accounts or even send them mails. Both methods equally work great. However, it would be best if you include a unique offer or a statement that will convince them to purchase tickets for your upcoming event.

Create engaging content 

Once you have identified your target audience, focus on making them happy and engaged. Fans and customers love to see iconic content with their favorite athletes, which you should give them. With the help of celebrities, tap into content marketing in the forms of YouTube videos, press releases, Twitter, and Instagram content to keep your audience on their toes. 

Accurate timing of content

Sports events are seasonal, and therefore you should consider the most significant time to share your content, such as leveraging pre-game buzz. Top fans will be on the lookout during this time, and it is definitely the perfect time to share your sports content and catch the attention of fans and prospects. 

Create promotional giveaways

Apart from your regular blog or Twitter feed content, you can promote and get people excited about upcoming sports events with promotional items. One type of cost effective item you can utilize is custom sticker printing to promote a specific team or player. Share all your custom stickers to keep fans excited and ready for the upcoming sports event. 

Brand partnerships

Sports marketing is tied to popular sports and athletes. As a sports marketer, you should consider building solid alliances with famous athletes whose influence would draw potential customers your way. Create a promotion with their image to create a buzz that will potentially attract new followers to your social media. It will generate more traffic before the actual event. 

Leveraging sponsorships

Lastly, sponsorship enhances your visibility and goes a long way to create awareness by subjecting your brand to massive exposure. You could incorporate brand logos into the athletes’ attire like soccer jerseys are often done. Sponsorship also adds to the credibility of your sports company, thereby drawing more audience to your brand. 

Once you have tapped into the above tips of targeting the right audience, focus on creating more content and building more partnerships, and harness your social media prowess to establish your domain in sports marketing. 

 

 

 

 

 

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