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VICTORIA™ BEER TAPS DAN LIFE FOR WWE REY MYSTERIO MASK COLLAB WORTH $10,000
Collab also features 3D AR mask experience on social media, a chance to win a virtual meet and greet with Rey Mysterio, and much more for fans ahead of SummerSlam
Additional Press Photos HERE
July 15th, 2021 –
As the Official Beer of SummerSlam, Victoria beer is magnifying their partnership with WWE and Superstar Rey Mysterio by collaborating with contemporary artist Dan Life. The collaboration includes one-of-a-kind custom jeweled Rey Mysterio x Victoria masks, worth $10,000 each, accompanied by 12 limited edition Victoria x Rey Mysterio necklace pendants worth $1,000 each. Fans in Colorado and Illinois are able to submit for their chance to win the ultimate collectable prize package and try out an augmented reality (AR) mask at https://victoriareymysteriomask.com/.
Victoria™, the oldest beer in Mexico, has a proud heritage and longstanding tradition of bringing people together. The Victoria and WWE Rey Mysterio partnership commenced earlier this year with a co-designed and co-branded Luchador mask that Rey proudly debuted in the ring at the Royal Rumble. This inspired Victoria to bring the experience to its loyal fans at home on a local level. In Colorado and Illinois, the consumer journey begins with a sweepstakes website where fans can enter for a chance to win a variety of prizes and experiences. Consumers are then guided to their Instagram and Facebook apps to launch their very own virtual Victoria x Rey Mysterio Luchador AR mask!
“Our Rey Mysterio mask AR filter and Ultimate Sweepstakes provide Victoria and WWE fans a fully integrated, ring-side themed experience, and the opportunity to own a one-of-a-kind Dan Life piece,” Alex Schultz, Senior Director Brand Marketing, Victoria, said. “We couldn’t be more thrilled to further amplify our WWE partnership and embrace the Mexican lucha libre culture linking up the unique styles of Dan Life and Rey Mysterio.”
True to his culture of groundbreaking works of art, each piece of Dan Life’s artwork is intricately handmade. The necklaces feature approximately 1,100 handset crystals with the masks featuring 10,000. From start to finish, inclusive of design, gold plating and more, the necklaces take about 12 hours per piece to complete, and the masks take about two weeks.
“My life’s work and goal is to create for everyone, and to remind us to honor a simpler time,” remarks artist Dan Life. “What better way than to connect and take that journey together with the Victoria and WWE communities.”
Fans who are 21+ and residing in Colorado and Illinois can visit www.VictoriaReyMysterioMask.com to enter for a chance to win several experiences including a virtual meet & greet with Rey Mysterio, an autographed replica Victoria x Rey Mysterio Luchador mask, a custom jeweled Victoria x Rey Mysterio mask by artist Dan Life, a custom jeweled Victoria x Rey Mysterio pendant necklace by Dan Life, an Ultimate At-Home Watch Party Tool Kit, and more. The sweepstakes is currently live and ends on Aug. 2, 2021 at 11:59PM (ET) with winners being announced soon after. No alcohol awarded in prizing.
*As always, Constellation Brands encourages consumers 21 and older to drink responsibly. Vitoria™ Beer. Imported by Crown Imports, Chicago, IL.
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About Constellation Brands
At Constellation Brands (NYSE: STZ and STZ.B), our mission is to build brands that people love because we believe sharing a toast, unwinding after a day, celebrating milestones, and helping people connect, are Worth Reaching For. It’s worth our dedication, hard work, and the bold calculated risks we take to deliver more for our consumers, trade partners, shareholders, and communities in which we live and work. It’s what has made us one of the fastest-growing large CPG companies in the U.S. at retail, and it drives our pursuit to deliver what’s next. To learn more, follow us on Twitter @cbrands and visit www.cbrands.com.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG, family-friendly programming can be seen in more than 800 million homes worldwide in 28 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
About Dan Life
Dan Life [also known as Daniel Jacob] is an artist whose nostalgic and jeweler-like compositions are recognized around the globe. Gaining exposure and popularity through various art fairs, galleries, and the Internet, he’s paved his way into what has become The Dan Life phenomenon – a culture of groundbreaking ideas that speaks to his own nostalgic upbringing and connects with everyone’s childhood. Dan Life is creating for everyone through his wearable pieces of art.
To learn more about Dan Life, follow @thedanlife and visit https://thedanlife.com/.
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