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DECLINING VIEWERSHIP, CROSS PROMOTION, MONEY LEFT ON THE TABLE AND MORE

By Dave Scherer on 2021-01-13 10:00:00

You can send us questions for the PWInsider.com Q and A at pwinsider@gmail.com.

Will we see any Impact wrestlers challenge for any AEW title and will we see any AEW wrestlers challenge for any Impact titles?

I can’t say for sure but it would stand to reason that we would at least get some inter-promotional matches.  Otherwise, what’s the point of it?

Why doesn't RAW get a time overrun anymore? Is it a USA call? It annoys me when they end the broadcast in the middle of an angle or match. How are we supposed to know what happens after? What's the point. Not saying that they should plan to go over time but if it happens shouldn't they have some latitude?

They have three hours, more than enough time.  They don’t need the overrun anymore.  And if they end in limbo, it’s by choice.  They know how much time they have.

Why is NJPW leaving so much money on the table by not developing either a Roku or Apple TV app?

The only thing that makes sense is that they don’t think they can monetize it here in the US.  Other than that, I have nothing.

I used to be a massive wrestling fan but I tuned out around the end of the Yes Movement and the beginning of Roman Reigns’ WWE run. Mainly because of the terrible writing and storyline development. I was looking at your Raw viewership numbers and saw how much they have fallen since I’ve stopped watching, even with everyone stuck at home - about half of what it was 5 years ago. Is the reason for this just continued apathy from wrestling fans? What effect does AEW have? And do you think WWE programming is on its way out? I used to laugh every time someone suggested this but the continual downward trend in viewership really is incredible.

Points in order.

1) I think viewership is down for two reasons.  One is obviously what you stated, bad storylines and character development, or lack thereof.  Also, with streaming and video games, there are so many more options now than there were even 10 years ago.  People have other options so they won’t just watch for the sake of watching.

2) If AEW is taking any viewers away I think it’s minimal.  I think AEW has mostly attracted viewers that have stopped watching WWE, at least regularly, already.

3) They are fine for the next three plus years due to their TV deals.  After that?  Well right now I think FOX is happy with Smackdown.  They give them two solid hours on a formerly dead night for a reasonable $4 million a week.  I am curious about Raw and USA though.  NBC has been cutting back in a big way and it will be interesting to see if WWE is still important to them when the current deal is over.

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