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As previously noted, Brisk Ice Tea announced a partnership with The Rock's latest film Fast & Furious Presents Hobbs & Shaw. As part of that partnership, Brisk is holding a sweepstakes for free tickets to the film or prize packs for the film at this link.
PURCHASE, N.Y. (July 1, 2019) – This summer, Brisk, the iced tea known for its powerhouse flavors and blockbuster match-ups, is partnering with Universal Pictures for this summer’s release of “Fast & Furious Presents: Hobbs & Shaw” (in theaters Aug. 2), starring Dwayne Johnson and Jason Statham. Inspired by the film’s bold style, talent and storytelling and by Brisk’s mission of supporting young creators, Brisk is bringing the partnership to life with “Cans of Whup Ass,” a one-of-a-kind filmmaking opportunity for an upcoming artist, and activations to engage fans.
Inspired by a line spoken by Dwayne Johnson’s Luke Hobbs in the film’s trailer, Brisk has made his “ice-cold can of whup ass” an ice-cold, iced-tea reality. To bring the can’s story to life, Brisk called on aspiring filmmakers to design and develop a digital ad to debut Brisk’s “Cans of Whup Ass.” The winning ad, from creator Evans Alexandre, was selected out of multiple entries from young creators. The ad, which can be viewed here, is set within the “Hobbs & Shaw” universe, and stars WWE Superstar and actor Roman Reigns (Joe Anoa’i), who plays Mateo, one of Hobbs’ brothers, in the film. In addition, Alexandre received a once-in-a-lifetime summer mentorship with “Hobbs & Shaw” director David Leitch and will also receive a Brisk grant to further fuel his creative pursuits.
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