Want more wrestling news, rumors, and results? Be sure to visit PWInsider.com and PWInsiderXtra.com.
What is syndication? If you are already using a press release distribution service, this term may be already familiar with you.
In this post, we’re going to look at what is press release syndication and what benefits you could get from it.
What is syndication?
Syndication is distributing content through third-party websites. It is designed to boost the content’s engagement. Syndicating a release can increase site traffic and provide maximum exposure for a brand.
Why syndicate a release?
Syndicating a release provides a business fresh traffic. It is also an effective way to gain wide exposure and promote its products or services.
Sites providing syndication bring forth fresh traffic that makes the process an easy way to promote a brand’s products or services and gain online exposure. Syndication has become a new method of link building for businesses.
On the other hand, syndicating content provide the brand more depth and exposure of its content. It makes the pages more attractive to the audience. Proper syndication can improve your brand’s visibility and reputation.
Advantages:
You’ll increase your “followership.”
Your content will have wide exposure.
You’ll have higher site traffic.
You’ll establish your site as an authority.
You’ll drive authority links to your site.
You’ll improve your site’s ranking in the result pages.
A lot of businesses are skeptical of syndicating releases due to Google’s policy on duplicated content. They thought that it could get them penalized for duplicating content due to syndication.
Some of the common questions asked by marketers are:
Does Google penalize sites that syndicate content because it is sent to hundreds of media outlets? Is syndicating also duplicating of content?
Would it penalize me as a marketer to syndicate releases?
Does Google index the first site that syndicates the content and ignores others?
If you are one of the marketers who fear the same, here are some truths that will shed light on your thoughts:
The third-party publishers do include a link that directs people to the original content. Doing this, Google doesn’t punish sites that follow the right procedure of syndicating content.
What you need to know before syndicating a press release?
Before syndicating your release, you need to ensure that you know the following:
Choose a reputable press release service. You need to choose trustworthy vendors with high authority. You don’t want to syndicate content on spammy sites that can also impact your reputation online.
When it comes to syndication, you need to ensure that you’re producing quality content. Google changed its algorithms because it wants to ensure that it is providing quality content to the readers. The majority of press release distribution sites and directories have become stricter by publishing only top quality content to please Google.
Don’t just get satisfied by syndicating your releases via distribution services. Don’t forget to pitch directly to journalists. You have a higher chance of getting media coverage if you reach out personally.
Don’t think that distributing content can be your link building savior. Always write newsworthy and relevant content to get other sites to link to you.
Say no to spinning content. Earlier, it is completely fine to spin releases. Spinning is altering the content slightly to give the look and impression that it is new content. Doing this can get you penalized for duplication and may label you “spammy.”
There are also disadvantages in syndicating your releases:
Over time, your release will be obsolete.
You don’t have control on your content once a third party site distributes it. Sometimes, they alter it without your consent.
You can face duplication issues if you’re not going to follow the rules of syndication.
When others claim the ownership of the content, you lose your authority on the release.
Your release may be considered spam if it is published on sites with low authority.
Benefits of Press Release Distribution
Distributing releases is a great method to promote newsworthy and relevant content to the media. It is an excellent way to improve site ranking, boost online exposure and visibility.
If you use a wire service for distribution, usually, it helps in enhancing releases to produce better results. A customized or the right distribution plan can provide maximum exposure of releases to premium news sites.
Distributing releases via newswires can provide a lot of benefits. First and foremost, it helps you in promoting your news on many sites and places all over the internet. It informs your target audience, gets you media coverage, and establish relationships.
It boosts your visibility.
A press release service can help you in getting your brand on top of the market. When it syndicates your release on different channels, more people will get to know your business, what you do, what you offer, and why you are different from the rest in the industry. Your brand will eventually stand out if you’ll get a long-term distribution plan.
Although it’s not guaranteed, it’s one way to get your brand mentioned or covered in a newspaper, magazine, and other channels. Journalists subscribed to these services can get your news straight into their inbox.
If the media find your story useful, they can treat you as a valuable source of information. Over time, they may consider you for future coverage.
It’s cost-effective.
Many marketers can’t believe that investing in a distribution plan through wire services is cost-effective. They thought that it is a waste of money and costly.
The truth is, the majority of paid distribution sites provide monitoring or tracking reports that check the outcome of your campaign. It measures important metrics that can impact your next campaigns.
Using a distribution service may cost you but it gives a better ROI. Why? Their plans consist of features that are meant to help and improve your brand. There is also a customized distribution package for businesses that need a different strategy.
It’s a way to establish your brand as an authority.
If you want to become an industry leader, issuing releases is the way to go. Use a monthly or annual distribution plan that will make you more visible to your audience. Ensure that you are writing content that boosts your site’s reputation.
Write about the findings of your research, white paper, or show your stance about a controversial topic in your country or state. When you highlight your opinion through a release, people will see you as an expert.
The more likely that they will be in favor of you than other brands. It can lead to more inquiries, sales, and improved reputation. When they trust you, everything will follow.
It promotes a wide exposure.
Even if you are a startup, using a newswire can help you in getting wide exposure. Since they are connected with different sites, locations, and reporters, they can get your news in front of them immediately.
Most of them are integrated with social media. This means a wide exposure for your brand and your content.
The more people can read your release, the easier for you to reach your goals. More exposure can lead to media coverage, better sales, and establishing your brand.
You can manage your reputation.
When you use a distribution service, you can distribute news about your business far and wide. Even it is about managing your reputation.
These days, it is easy for brands to get attacked online. An unsatisfied customer may just write negative comments, bad feedback, or a journalist writing bad publicity. When this happens, you can get off guard.
Your reputation could tarnish and get damaged instantly. However, if you use a service that has a wide network of reporters, influencers, and media outlets, they can get your news straight to them.
Distributing a release during these times can provide the audience with an impression that you’re taking things seriously. They will know that you are doing something to correct the situation.
It increases site traffic.
Major wire services ensure that they’re distributing content optimized for the search engines. This means that your content contains relevant keywords that will make you visible on the search engine result pages (SERPs).
They also allow you to include relevant links that lead to your site. Including keywords and links can improve your search ranking and eventually the traffic to your site.
Good traffic can lead to more inquiries. More people will move to the buying cycle. It then helps to increase your sales.
When you use a wire service for syndicating your story, most of them provide tracking or analytics reports. It’s part of their plan.
Getting a service that provides this feature can help you in improving your next PR campaigns. Reports analyze all the important factors that impact the results. You’ll know what works and not, what you need to include in your next campaigns, and what mistakes to avoid.
If you enjoy PWInsider.com you can check out the AD-FREE PWInsider Elite section, which features exclusive audio updates, news, our critically acclaimed podcasts, interviews and more by clicking here!
Bang On Casino
