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WWE REVIVING TOUGH ENOUGH AGAIN?

By Mike Johnson on 2019-03-11 15:06:00

WWE filed a new trademark on "Tough Enough" on 3/5, citing that it was for good and services, specifically, "a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information; organizing social entertainment events for entertainment purposes for wrestling fans; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment."

The WWE reality series, showing potential talents training to become WWE stars while living together, first aired on MTV for three seasons from 2001-2003 before Tough Enough segments were incorporated into WWE Smackdown in 2004. The concept was dormant for several years until the USA Network picked the series up in 2010, built around Steve Austin as the host, for a single season.   The series was brought back in 2014 for a single season on the USA Network as well, leading to the WWE debuts of The Velveteen Dream, Mandy Rose, Sonya Deville and more.

Among the competitors who continued on in the business following their time on Tough Enough include Maven, Nidia, Matt Morgan, Ivelisse Velez, ROH star Kenny King, The Miz, Ryback, John Morrison/Impact, Chris Nowinski, TNA announcer Josh Mathews, Jackie Gayda-Haas, and former WWE Diva Cameron.

It is possible that the Tough Enough name may be used for a WWE reality project that is currently casting, seeking to find a new female star.  As PWInsider.com first reported back in October 2017, there had been plans to create something of an amalgamation of the old Tough Enough series, the old Diva Searches and the competition era of the WWE NXT brand.  The concept, at the time, would "seek out" a new female WWE star, placing competitors on the road with WWE as they all traveled together via tour bus.   There would be weekly competitions that would lead to eliminations before one final winner is crowned, earning a WWE contract.  

Time will tell whether the new trademark is for that new series WWE is casting or a different project altogether.

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