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WWE AT CES IN LAS VEGAS

By Steven Fernandes on 2019-01-09 08:46:00

WWE is at the massive CES show in Las Vegas, NV.

Stephanie McMahon tweeted the following: 

These are the WWE events scheduled for CES:

January 9th 2:00 - 2:30 pm PT at The Mariposa Ballroom in The Aria Resort and Casino

C Space Storyteller: WWE 

"Every brand has a story, and it’s critical to connect your consumers with whatever that story may be. Hear from WWE Co-President Michelle Wilson about WWE’s ongoing growth, fan engagement, community initiatives and sponsor integrations that have made WWE an enduring global powerhouse."

https://www.ces.tech/conference/C-Space-Storytellers/C-Space-Storyteller-WWE.aspx

January 9th 2:05 - 2:25 pm PT at Joshua Meeting Room 9 in The Aria Resort and Casino

WWE's Women's Evolution with Stephanie McMahon

"In February 2015, WWE fans demanded that the brand elevate female Superstars to be equal to men. Since then, the Women’s Division has undergone a tremendous transformation to answer this global call-to-action and enhance WWE’s business, including nearly doubling the number of women on its roster, increasing the number of female viewers and hosting the first women’s only Pay-Per-View event this past October. Stephanie McMahon will discuss how listening and engaging with your audience has shaped WWE’s brand development and business growth."

https://www.ces.tech/conference/Entertainment-Summit/WWEs-Womens-Evolution-with-Stephanie-McMahon.aspx

January 10th 8:30 - 9:10 am PT at Lando 4302 in The Venetian

Two Fireside Chats - Mattel Inc and WWE. 

"“MIXED PLAY” EXPERIENCES LETS DIGITAL GET PHYGITAL... Augmented reality mixed with the real world is the perfect vehicle for seamlessly melding the physical and digital worlds. With its deep-rooted history of innovation and toy development, Mattel has been a pioneer in the new mixed reality frontier. Hear from the CTO of Mattel as he unveils a mixed reality platform that will infuse its toys with a new energy. IS CONTENT STILL KING?... With rapid innovation and ever-increasing fragmentation in the global media landscape, there are more options for fans to choose from than ever before. Hear from Co-President, Michelle Wilson on how WWE is building its next generation of WWE fans through content creation and partnerships."

https://www.ces.tech/conference/KidsPlayFamily-Tech-Summit/Two-Fireside-Chats--Mattel-Inc-then-WWE.aspx           

January 10th 1:00 - 1:25 pm PT at Lando 4302 in The Venetian

How Data & Technology Fuels Multigenerational Branding

"Hear from WWE Co-President George Barrios as he discusses how WWE leverages data and emerging technology to deliver authentic WWE experiences that resonates with cross-generational audiences."

https://www.ces.tech/conference/KidsPlayFamily-Tech-Summit/How-Data--Technology-Fuels-Multigenerational-Branding.aspx

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