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When Vince McMahon announced the resurrection of the XFL for 2020, he stated that WWE and the XFL, which is being operated under his new company, Alpha Entertainment, would be kept completely separate of each other. Since then, however, XFL promotional material has been at WWE produced events and WWE's production team has worked on creating those promotional videos.
Today, WWE revealed in a 10-Q SEC filing that the company is officially a minority owner in Alpha Entertainment LLC, and therefore, also the XFL. According to the filing, WWE granted Alpha Entertainment the rights to the XFL name and trademarks in exchange for a minority stakes, which they were given for free.
The filing notes, "On April 3, 2018, the Company entered into a transaction with Alpha Entertainment LLC (“Alpha”), an entity controlled by Vincent K. McMahon, granting Alpha rights to launch a professional football league under the name “XFL”. Alpha has announced that it expects that this launch will occur in early 2020. Under these agreements, WWE received, among other things, a minority equity interest in Alpha without payment by, or other financial obligation on the part of, WWE."
So, expect some intermingling between Vince McMahon's two companies, in some form, going forward as McMahon moves closer to kickoff for the league.
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