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WHAT WILL KEEP WWE FROM GOING MORE ADULT WITH THEIR PRODUCT, WHY HOGAN SHOULD BE USED AT RAW 25 IF AVAILABLE, HEADLINING MANIA AND MORE

By Dave Scherer on 2018-01-16 10:00:00

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I was reading your answer to the question about how WWE writers don’t write an edgier product within the PG Rating constraints and it got me thinking about their take on ratings in general.  They post more mature content on the Network from the Attitude Era and don’t seem to be worried that it will cut into ad rates on their main programs or the impact that would have on their stocks. Have they ever thought of working with USA to create an edgier show during the 10-11 hour?  Keep 8 to 10 PG and get those sponsors while also keeping Raw to two hours to cut back on creative and ratings fatigue. And from 10 to 11, develop an edgier product that would be sold to a different set of advertisers and reach a different audience while the kids go to bed. It would be something for kids to graduate to when they outgrow Raw and would open up a different revenue stream.  Anyways, I am just spitballing an idea. Would love to hear your thoughts. 

First, the content on the Network that you refer to is older and behind a pay wall.  It is not the current product and isn’t subject to advertisers.  I can’t say if USA would be amenable to your idea or not, but even if they were, sponsors like Mattel wouldn’t be.  WWE would rather have the better perception from Wall Street and potential partners than appealing to an older audience.  Also, keep in mind that Vince McMahon has always been about marketing to kids.  We only ever got the Attitude Era because the then-WWF was losing badly to WCW and Vince McMahon stepped out of his comfort zone with the product.  Once he won the war, he went back to doing what he likes to do.

I read in your QnA today that if Hulk Hogan was available he should be brought back at Raw 25.  But would it not make more sense to wait until WrestleMania. After all, Raw would be the last thing I associate Hogan with (in WWE terms) he had a longer run on Smackdown. Plus when anyone things of WrestleMania, Hogan has to be one of the first things thought about.

I get what you are saying, since Hogan was at his height before the Raw era but you also have to remember that by far, the number one driver of revenue for WWE is their TV rights deals so Hogan helping them draw a number for Raw makes sense to do if the option is available to them.  Advertising a Hogan appearance on Raw should bring in viewers and if he stays around through Mania, they could get a double bang out of a potential return.

With the upcoming women's Royal Rumble, in your opinion, should the women's title or the Universal / WWE title match be the main event of WrestleMania? I understand that this would be the first-ever women's Royal Rumble match, and would love to see the women use this chance to main event WrestleMania. With all due respect to the women's division, should the Universal / WWE title close out the show as it should be viewed as most important in the company (over any other rivalry) or should WWE capitalize on this chance to propel the women into the main event?

At this point in time, the Universal Title is more important and should headline, especially if they are going to have Roman Reigns beat Brock Lesnar.  That should go on last.  But in the future?  We can reexamine it at a later date.

So just curious, it appears Ariya Daivari is not hated by management, so that means the original Daivari didn’t burn bridges. He seemed to be gold on the mic, and unlike Mohammad Hassan was Game for anything. So my question is, why has  “Khosrow Daivari” never been invited back?

He has been gone a decade and is now 33 years old.  I don’t think that there is anything against him so much as he just doesn’t fit in with what they do at this point in time.  

What is your favorite website?

That would be this one, for obvious reasons.  Aside from us, I hit Zacks.com more than any other site.  I enjoyed the stock market and investing a lot.

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