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CABLE NETWORK MAVERICKTV OFFICIALLY ANNOUNCES TV DEALS WITH SEVERAL WRESTLING COMPANIES

By Mike Johnson on 2006-09-28 10:07:00

As noted several weeks exclusively ago on PWInsider.com, fledgling cable network Maverick TV (MavTV), which has positioned itself as men's programming, has signed TV deals with Texas' XCW Pro Wrestling, and Nevada's Adrenaline Unleashed promotion. Adrenaline unleashed will be branded with the National Wrestling Alliance name. Both series will debut this November as part of a Wednesday night programming block that will be dubbed "The Toughest Night of TV."

Adrenaline Unleashed runs the Las Vegas, Nevada area. The company lists a number of West Coast indy names for their roster including the Ballards, Human Tornado, Davey Richards, Aaron Aguilera, The Messiah, Al Katarazz, and Navajo Warrior as regulars on their roster. Their official website can be found at www.adrenaline-unleashed.com.

Texas' XCW Pro Wrestling runs weekly events in Denton, Texas using local names including Redd Dawg (WWE's Rodney Mack), Necro Butcher, Masada, Scott Putski, Chris Marvel, Don Juan, Kit Carson, and Darin Childs, among others. The promotion has been quietly gaining clearances in different Southerwestern markets and pushing their events via Video on Demand PPV channels in additional markets as well in recent months. Their official website is www.xcwprowrestling.com.

MavTV is also expected to announce a deal to carry WWE developmental promotion Deep South Wrestling in the future.

MaverickTV is currently carried by 45-50 cable providers in different states including Florida, Virginia, Missouri, Texas, Illinois, North Carolina, and South Carolina. The press releases tout several new clearances including Verizon's system. To see if your cable provider carries MavTV, click here. Their official website can be found at www.mavtv.com.

Both press releases are reprinted below:

100% Adrenaline is Unleashed upon the new network for men, MavTV

September 25, 2006 - Las Vegas, NV
Las Vegas, Nevada/Los Angeles, California, Sep. 22, 2006: Adrenaline Unleashed, LLC and NWA Pro Wrestling, LLC have come to terms in partnering to produce content for national cable television network, MavTV. Independently owned and operated by the Mav’rick Entertainment Network, MavTV has announced that it will add “Adrenaline Unleashed” to its lineup in November. The first program offering from this new partnership will be a National Wrestling Alliance branded weekly television hour. The partnership also plans to produce specials and develop several pro wrestling related programs for MavTV and other media distribution.

“When we started our company a couple of years ago we thought we would strictly be a wrestling promotion producing live events and local television, but when we secured a slot with MavTV we entered the national playing field and thought how to best use this new medium… we would have to partner with someone to produce the best possible product and that is when NWA Pro Wrestling entered the picture” said Kent Wilson, Co-Owner of Adrenaline Unleashed LLC “The reason we chose them as a partner is because of the rich and storied history of the alliance and this year NWA Pro Wrestling has staged close to 80 live events across the North America and Australia and they are known by the pro wrestling community as quality producers of wrestling media” Wilson continued.

“Everyone at NWA Pro is excited about the opportunity to showcase our brand of pro wrestling” states Martin Lurie, Operations Manager, NWA Pro Wrestling LLC “Our team has a tons of experience producing wrestling television and its going to be great to see those three letters stand alone again, coast to coast on television” Lurie added.

Targeting men with irreverent, original content, MavTV features insane sports, gaming, gadgets, laughs, and of course, beautiful women. Adrenaline Unleashed pro wrestling will help anchor MavTV’s new Wednesday night lineup filled with all forms of testosterone charged programming.

“Wednesdays are a bit of a dead zone for sports, so MavTV is going to awaken prime time with a seismic bang by providing guys with all kinds of never-before-seen combat. It’s going to be parts wrestling, parts extreme fighting and 100% intense” says Rob Stevens, Vice President of Programming for MavTV.

Bob Trobich, Executive Director, National Wrestling Alliance said “We are proud of this great achievement in securing television placement, its not easy getting on and now that we have this platform its time to reintroduce and educate this generation of wrestling fans on what the NWA is all about and how there would be no WWE or TNA today without an association with this membership. We understand that we have a responsibility to produce outstanding and compelling programming and I assure you that our folks will deliver.”

MavTV is making tremendous strides with its distribution, having have signed 16 distribution deals, including Charter and Verizon. With new markets launching every month, MavTV is now in front of approximately 1.2 million homes across more than 45 markets.

In the coming weeks MavTV will be releasing more information including the series launch date and time the program will be aired.

Adrenaline Unleashed, LLC is based out of Las Vegas, Nevada and are the creators of the sports entertainment product currently labeled as the new surge of professional wrestling. Adrenaline Unleashed is forward thinking and creatively ambitious to deliver a fresh new style of pro wrestling entertainment through live events and national and international network television production.

*****

MavTV Gets Tough with XCW Wrestling

September 12, 2006 - Denver, CO

DENVER – September 12, 2006 – MavTV, independently owned and operated by the Mav’rick Entertainment Network, has announced that it will add “XCW Wrestling” to its lineup in November. Targeting men with irreverent, original content, MavTV features insane sports, gaming, gadgets, laughs, and of course, beautiful women. XCW Wrestling will help anchor MavTV’s new Wednesday night lineup filled with all forms of testosterone charged programming.

“Wrestling fans are among the most loyal and involved viewers and these programs have long delivered the strongest male demos in the history of cable television. XCW Wrestling is a perfect fit for our men’s network, MavTV,” says Rob Stevens, MavTV’s Vice President of Programming.

XCW Wrestling is based in Denton, Texas and, through their production arm, Mindbenders Entertainment, stages pro wrestling events throughout Texas and the Southwest. With up-and-coming stars like Heavyweight Champ Jack Drastic, Lance Romance, Hotstuff Hernandez, Rodney Mack, and The Hardcore Icon Necro Butcher, XCW Wrestling has generated a huge fan following. They currently sell-out their live events and have a tremendously successful pay-per-view audience and home video sales operation. “XCW has been growing by leaps and bounds over the last three years. The audience for our pay-per-view events has shown us that our fan base wants to see more XCW on TV, so a regularly scheduled network cable show is a logical next step,” says Robert Luke, President of Mindbenders Entertainment and XCW Pro Wrestling.

While other cable networks feature only a single, larger wrestling league on their program schedules, MavTV will begin offering wrestling fans a variety of top quality wrestling events. MavTV wrestling will be less about big explosions and special effects; instead it will get back to wrestling’s roots with great storylines, irreverent characters, and a focus on the fights themselves.

“We want to offer fans more of the classic wrestling program that most people grew up watching. MavTV wrestling will look and feel very accessible to our TV audience because it will more closely resemble the kinds of events they can see in their own towns,” says Mr. Stevens of MavTV.

MavTV is making tremendous strides with its distribution, having have signed 16 distribution deals, including Charter and Verizon. With new markets launching every month, MavTV is now in front of approximately 1.2 million homes across more than 45 markets.

About XCW Pro Wrestling & Mind Benders Entertainment

XCW Pro Wrestling is a production of Mindbenders Entertainment. Founded by Robert Luke, Mindbenders is a full-serviced, multifaceted entertainment conglomerate. Mindbenders Entertainment represents some of the most innovative properties and creative forces in the entertainment industry. XCW is one of the longest running Professional wrestling shows in Texas. For more information on XCW Pro Wrestling visit www.XCWprowrestling.com , and for more on Mindbenders Entertainment visit www.MindbendersEntertainment.net. Mav’rick Entertainment Network’s, “MavTV”

Mav'rick Entertainment Network's "MavTV" is a 24-hour cable television network that puts an irreverent perspective on television content for men. MavTV airs both original and licensed series, targeting all themes relevant to men: insane sports, gaming, women, gadgets and men’s information, and comedy. Content on MavTV is presented with an attitude unlike anything else seen on television, all from a male perspective. MavTV is a natural fit for enhancing the value proposition of digital sports tiers or expanded basic with a strong emphasis on sports and gaming in the product mix (50%); rounded out with a variety of other topics men are interested in (50%). Launched on October 1, 2004, the network is independently owned and operated. More information on MavTV can be found at www.mavtv.net.

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