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WWE has incorporated a new LLC titled NEW WHALE INC. as a placeholder company for the Endeavor acquisition.
Corporate filings today with the SEC note that upon completion of the merger, a new name will be revealed for the newly minted company that will oversee UFC and WWE going forward from that point:.
" The registrant plans to change its name to “[ ]” following the effective date of this registration statement and completion of the transactions described therein."
It has already been announced the new company, which like WWE will be publicly traded, will feature the stock market initials TKO, which may (or may not) be a clue to the new company name.
The new company's Board of Directors, as previously noted, will see the Endeavor side hold six seats and the WWE side hold five seats, one of which will be held by Vince McMahon.
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