For the third year, WWE is partnering with The Susan G. Komen Foundation to raise funds in the battle against breast cancer for the month of October. In support of the initiative, WWE issued the following:
WWE Goes Pink with Susan G. Komen
STAMFORD, Conn. — WWE and Susan G. Komen will continue their partnership with WWE Superstars and Divas wearing co-branded Susan G. Komen and WWE apparel, and WWE platforms "going pink" in support of National Breast Cancer Awareness Month. As part of this year's "Rise Above Cancer" campaign, WWE will donate to Komen 20 percent of the retail sales price of all co-branded merchandise sold on WWEShop.com and at WWE Live Events. Fans can also donate $1, $5 or $10 to Komen upon checkout from WWEShop.com.
To support Komen's mission, WWE will utilize all its assets including WWE Network and TV broadcasts, Live Events, PSAs, digital and social media to generate awareness and encourage fans to get involved. Throughout the month, the WWE announcer table, entrance ramp and ring skirts will be co-branded and the middle ring rope turned pink to promote the fight against breast cancer. Fans will also have the option to turn their Facebook and Twitter profiles pink to show their support. In addition, a co-branded WWE and Susan G. Komen flag will be flown outside WWE's corporate headquarters.
"We are so grateful for our partnership with WWE," said Christina Alford, SVP of development for Susan G. Komen. "Their 'Rise Above Cancer' campaign reaches women in communities across the country, bringing awareness and helping us fund lifesaving research, and support to families living with breast cancer who need our help today."
"WWE is exceptionally proud to continue our partnership with Susan G. Komen and its support of breast cancer research and awareness," said WWE Chief Brand Officer Stephanie McMahon. "WWE remains deeply committed to this movement, as we utilize our global platforms to raise awareness and funds for a disease that impacts so many people around the world."
Susan G. Komen and WWE have a history of success in raising awareness and funds for the fight against breast cancer. The partnership launched in 2012 and has generated more than $1.5 million for Komen to date. This past May, Komen and WWE teamed up again to support the Washington, D.C., Race for the Cure and National Women's Health Week.
Susan G. Komen is the world's largest nonprofit funder of breast cancer research, and funds community outreach programs, public advocacy and global programs. Breast cancer is the most commonly diagnosed cancer and the second leading cause of cancer-related deaths among women in the United States. There are more than 3.1 million breast cancer survivors in the United States today. For more information about Susan G. Komen, breast health or breast cancer, visit komen.org/wwe or call 1-877 GO KOMEN.
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