PWInsider - WWE News, Wrestling News, WWE

 
 

HHH TALKS HALL OF FAME INDUCTION & MORE WWE NEWS AND NOTES

By Dave Scherer on 2015-02-26 15:11:05

Triple H was interviewed about his induction into the International Sports Hall of Fame with USA Today at this link.

Stephanie McMahon, Hulk Hogan and John Cena were at Google headquarters today as part of their 31to31 Wrestlemania campaign. They posted many pictures on Twitter and are currently doing a Twitter chat.

#AskCena is currently the number one trend on Twitter right now.

WWE.com has put up a photo gallery of pictures of Vince McMahon through the years. You can check them out by clicking here.

Our friends at ProWrestlingTees.com have launched a store for Gene Okerlund at this link.

WWE sent us the following today.

WWE® LAUNCHES CAMPAIGN TO BENEFIT SPECIAL OLYMPICS INTERNATIONAL AND LUCILE PACKARD CHILDREN’S HOSPITAL STANFORD
 
STAMFORD, Conn., February 26, 2015 – WWE (NYSE: WWE) today announced the launch of Superstars for Hope, a fundraising campaign on Indiegogo, the world’s largest crowdfunding platform, to benefit Special Olympics and Lucile Packard Children's Hospital Stanford in honor of Connor’s Cure. The announcement was made exclusively on Twitter by WWE Chief Brand Officer Stephanie McMahon, WWE Hall of Famer Hulk Hogan and WWE Superstar John Cena. To kick off Superstars for Hope, WWE and the San Francisco 49ers Foundation have each donated $25,000, the first in a series of community outreach initiatives in celebration of WrestleMania 31 at Levi’s Stadium in Santa Clara on Sunday, March 29.
 
Beginning today, supporters can donate at SuperstarsforHope.com and receive unique WWE merchandise, autographs, and once-in-a-lifetime experiences from WWE Superstars, Divas and Legends. Each week, WWE will add new exclusive experiences to the campaign, including:
 
·         A tour of WWE’s state-of-the-art Performance Center in Orlando, Florida
·         Backstage access to Monday Night Raw or SmackDown
·         VIP package to WWE pay-per-view events
·         Lunch with WWE Superstar Triple H® at the WWE Performance Center
·         WWE World Heavyweight Championship title signed by WWE Chairman & CEO Vince McMahon, Stephanie McMahon and Triple H
·         An ultimate WrestleMania 32 package
·         Lunch with the cast of the hit E! reality show Total Divas
 
“WWE’s support of Special Olympics gives us a unique platform from which to reach, educate and welcome countless new fans and athletes to our movement,” said Janet Froetscher, CEO, Special Olympics. “The important work we do around the world to create communities of acceptance and respect for all will only be successful when the world heeds our call to Play Unified in order to Live Unified."
 
“Every day at Lucile Packard Children’s Hospital Stanford, our doctors, staff, and researchers strive to ensure the best possible care for children with cancer,” said Christopher G. Dawes, president and CEO of Lucile Packard Children’s Hospital Stanford. “WWE has been a strong advocate of pediatric cancer research and we're pleased to support the important mission of Connor’s Cure.”
 
"WWE is dedicated to using the power of our brand to give back to the community in as many ways as we can," said Stephanie McMahon, WWE Chief Brand Officer. "I am proud that this year’s Superstars for Hope campaign will support two worthwhile causes, Special Olympics celebrating acceptance and inclusion, and Lucile Packard Children’s Hospital Stanford in honor of Connor’s Cure in an effort to find a cure for pediatric cancer.”
 
“The 49ers Foundation is proud to be partnering with WWE to further our commitment to making an impact on and off the field,” said John York, Chairman/Co-Owner of the San Francisco 49ers. “Special Olympics and Lucile Packard Children’s Hospital Stanford provide much needed resources for superstars in our community – athletes with intellectual disabilities and children fighting life-threatening and life-limiting illness. It is an honor to join with WWE to support them through the Superstars for Hope campaign.”
 
In support of Superstars for Hope, celebrities and athletes are serving as official social media ambassadors to help raise funds and awareness. Ambassadors include San Francisco 49ers quarterback Colin Kaepernick, journalist Joan Lunden, journalist and Yahoo! global news anchor Katie Couric, multi-platinum recording artist and actress Jordin Sparks and actor Kellan Lutz.
Fans can click here now through Tuesday, March 31 to participate and use the hashtag #STARS4HOPE when donating.

WWE also sent us this:

PREPARE TO BE MARKETED TO
 
Companies, celebrities, athletes and foundations launch new fruit and vegetable brand aimed at taking over America’s taste buds
 
Jessica Alba, Kristen Bell, John Cena, Victor Cruz, Stephen Curry, Nick Jonas, Colin Kaepernick, Cam Newton and other celebrities and athletes support #TeamFNV
 
WASHINGTON, DC—Today at the Partnership for a Healthier America’s (PHA) 2015 Building a Healthier Future Summit, a collaboration of companies, celebrities, athletes and foundations launched FNV—a brand focused on increasing consumption and sales of fruits and vegetables among teens and moms.
 
Launched with a teaser video featuring a glimpse of the campaign’s expected creative, the video included celebrities and athletes who support FNV, including actors Kristen Bell and Jessica Alba, WWE Superstar John Cena, musician Nick Jonas, New York Giants Wide Receiver Victor Cruz, Golden State Warriors Point Guard Stephen Curry, Memphis Grizzlies Forward Jeff Green, San Francisco 49ers Quarterback Colin Kaepernick and Carolina Panthers Quarterback Cam Newton.
 
“FNV was inspired by big consumer brands, whose tactics are relentless, compelling, catchy and drive an emotional connection with their products,” said PHA CEO Lawrence A. Soler. “We want to do the same thing for fruits and veggies, which have never had an opportunity to act like a big brand. Until now.”
 
The look of the campaign is as fresh, colorful, light and crisp as the fruits and veggies it’s promoting, leaning on strong typographic design with fruit and vegetable accents to relay self-aware, tongue-in-cheek headlines. It was created by award-winning advertising agency Victors & Spoils.
 
“FNV seeks to create a cultural movement behind fruits and vegetables—one that parents will want to support, celebrities will seek to endorse and kids will find intriguing enough to get behind,” said Andrew Nathan, chief marketing officer for Victors & Spoils. “Using our freshly-minted list of celebrity endorsers, we’ll look to roll out in-your-face marketing tactics that go toe-to-toe with other big iconic brands. The days of hum-drum health messages and finger-wagging PSAs are over.”
 
Founding supporters of FNV are companies and other organizations that believe in the need to market fruits and vegetables in a whole new way. They include:
 

  • Avocados From Mexico—a not-for-profit marketing organization created to promote the year-round usage of fresh avocados from Mexico, the leading supplier of avocados in the U.S. representing nearly 70 percent of all avocado volume.
  • Bolthouse Farms, a division of the Campbell Soup Company – one of the United States’ leading producers of carrots, as well as super-premium refrigerated products, including fresh juice beverages and yogurt-based dressings.
  • The Honest Company—a leading lifestyle brand whose growing portfolio of 100+ products addresses the ever-growing category needs of baby, personal care, home care, vitamins & supplements, and gear & accessories.
  • Produce for Better Health—whose goal is to foster an environment where people can include more fruits and vegetables at every eating occasion, which is achieved through private/public sector collaboration.
  • Produce Marketing Association—which represents companies from every segment of the global fresh produce and floral supply chain, from field to fork.
  • Robert Wood Johnson Foundation—the nation’s largest health and health care foundation, which strives to build a national Culture of Health that will enable all to live longer, healthier lives now and for generations to come.
  • sweetgreen—sweetgreen is a seasonal kitchen dedicated to smartly-sourced, seasonal food and the balance between work, life, food, and community. sweetgreen has locations throughout the DC area, New York, Philadelphia, and Boston.
  • Victors & Spoils—a full-service advertising agency based in Boulder, CO., that was founded on an “open” philosophy. The agency builds uniquely qualified teams enabling collaboration between in-house creative teams and creative people everywhere.
  • WWE – a global entertainment company that delivers family-friendly programming year-round to a worldwide audience, and uses the power of its brand and platforms to support important social issues.

The campaign’s first year will launch nationally and in two lead markets later this spring—Fresno, California and Hampton Roads, Va. In-market activations will include digital, print and out-of-home advertising; sponsorships of youth sports leagues and teams; local business and retail activations; and activations at local events. Additionally, a robust research plan will accompany FNV, measuring sales of fresh, frozen, canned and dried in the lead markets, consumption in both markets as well as nationally, and awareness, recall and resonance testing.
 
Find FNV here:
Instagram: @teamFNV
Twitter: @teamFNV
Facebook: www.facebook.com/teamFNV
Web: www.teamFNV.com
 

If you enjoy PWInsider.com you can check out the AD-FREE PWInsider Elite section, which features exclusive audio updates, news, our critically acclaimed podcasts, interviews and more by clicking here!