E! SCORES ON SUNDAY NIGHT WITH â€œKeeping Up with the Kardashiansâ€ SEASON FINALE AND THE RETURN OF â€œTOTAL DIVASâ€
Los Angeles, CA, November 11, 2013 â€“ On November 10, E! continued to deliver in its Sunday night reality block with the season eight finale of pop culture phenomenon â€œKeeping Up with the Kardashiansâ€ from 9-10pm attracting 2.3 million Total Viewers, 1.6 million Adults 18-49 and 1.2 million Women 18-49, scoring the showâ€™s most-watched episode since August 18 in Total Viewers and Adults 18-49 and since August 11 in Women 18-49.
Powered by young adults, the finale was also the showâ€™s most-watched episode since July 21 in Adults 18-34 (1.1 M) and its best in Women 18-34 (899,000) since the season eight premiere on June 2. Appointment television, the finale outperformed prior four-week time period averages (9-10pm) by double-digits in all its key demos including Adults 18-34 (+43%), Women 18-34 (+49%), Adults 18-49 (+35%), Women 18-49 (+37%), Total Viewers (+33%) and Households (+26%). Additionally, season eight ended as the most-trafficked season of any show on Eonline.
The return of â€œTotal Divasâ€ from 10-11pm also scored for the network with 1.3 million total viewers and 746,000 Adults 18-49.
The fall premiere of â€œTotal Divasâ€ also surged past its mid-season finale on September 15 across all key demos including Adults 18-49 (+10%), Women 18-49 (+16%), Adults 18-34 (+26%), Women 18-34 (+27%), Total Viewers (+21%) and Households (+20%).