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The following was released today:
World Wrestling Entertainment, Inc.: Totino's and WWE Announce First-Ever Partnership
10/01/2013
STAMFORD, Conn. and Minneapolis, Minn., October 1, 2013 - WWE (NYSE:WWE) and Totino's® today announced an integrated partnership around Totino's® Pizza Rolls. The first-time partnership will give fans a chance to win thousands of prizes, including a trip to a WWE event, a meet and greet with a WWE Superstar, copies of WWE 2K14 video game and WWE merchandise.
The first of two consumer promotions begins today and will feature the new WWE 2K14 video game key art on millions of Totino's Pizza Rolls packages across the country. As part of the national promotion, consumers can enter an online sweepstakes for a chance to win a variety of prizes. The partnership will also feature numerous promotional activities across WWE pay-per-views, live events, WWE 2K14 in-game advertising, WrestleMania® Axxess and extensive digital and social media integration.
"With a passionate fan base, vast reach, and unmatched digital and social engagement, the Totino's brand is excited to partner with WWE," said Melissa Wildermuth, Integrated Communications Director for Totino's. "Our pizza rolls are a great tasting, quick and easy snack to prepare while watching WWE events. The pizza rolls are ready in about 60 seconds, ensuring that fans do not miss their favorite match."
"WWE is proud to partner with General Mills and Totino's to reach millennials and families," said Michael Pine, Head of Global Sales and Partnership Marketing, WWE. "Totino's is the ideal partner to ensure our millions of fans are satisfied while enjoying the unmatched excitement of WWE's family-friendly entertainment."
More details will be released at a later date about phase two of the Totino's and WWE partnership leading up to WWE's signature event, WrestleMania 30, taking place on Sunday, April 6, 2014 at the Mercedes-Benz Superdome in New Orleans.
They also released this one:
WWE® Home with New Products by Sakar
10/01/2013
DALLAS, Oct. 1, 2013 /PRNewswire/ -- Fall Toy Preview -- Leading youth electronics manufacturer Sakar International showcased its new line of officially licensed WWE themed electronics, mobile accessories and other products, today at the Toy Industry Association's Fall Toy Preview in Dallas.
Featuring fan-favorite Superstars The Rock, Stone Cold Steve Austin, The Big Show, CM Punk®, Ryback®, John Cena®, Kofi Kingston® and CJ Parker(TM), the new products let WWE fans bring the excitement home and show off their allegiance to their favorite characters. The products are part of the licensing deal and the full line will be available soon at major toy retailers.
The new WWE products include:
-- The Vivitar Camelio tablet app kit, a WWE-themed 'personality kit' that
allows users to customize the 7" Android tablet with their favorite WWE
Superstars. Each kit includes a case, as well as a special code to
unlock branded content, such as WWE wallpapers, widgets, music and
books.
-- Three-piece WWE Adventure Kits, each with a digital camera, binoculars
and a flashlight.
-- Character flashlights with wrist strap and mini LED flashlights with
carabineer clip.
-- A WWE stylus and universal 7" portfolio-style tablet case, sold
separately.
"WWE is a global phenomenon, with millions of fans in more than 150 countries who tune in to watch events in 30 languages," said Liza Abrams, VP of Licensing for Sakar. "These products will make the perfect holiday gift for legions of WWE fans of all ages."
To learn more about the new WWE line from Sakar, visit the Sakar Booth #1201 at the Toy Industry Association's Fall Toy Preview today through October 3 at the Dallas Market Center/World Trade Center in Dallas, Texas.
For more information about other Sakar products, visit www.sakar.com. For more information about WWE, visit http://www.wwe.com/.
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