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RECONCILING BE A STAR WITH WHAT AIRS ON WWE TV, WHAT IF BRET HART NEVER LEFT WWE, IF ECW HADN'T DIED, SOCIAL MEDIA AND MORE

By Dave Scherer on 2012-06-19 09:59:00
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So I see you are really annoyed with all of the Twitter mentions on WWE Raw broadcasts. I understand it: it would annoy me too if I didn’t tune out much of the commentary. Especially since “trending” doesn’t pay the bills. Or does it? Here’s the question: I assume Twitter makes money somehow, be it advertisements or something. Somehow it makes cash for its owners. And thus it would appear that the more people who are active on Twitter the more money Twitter makes. Is it possible that Twitter has a deal with WWE to pay them for all of the mentions, which gets WWE fans to stay on twitter more than they may otherwise, which drives whatever Twitter’s revenue model is to be more successful, while simultaneously making WWE seem to be more hip in twitter land (and anyone who follows trending or social media grades), and thus becomes beneficial to both? And if this was true, would you change your opinion of all of the Twitter mentions (not how annoying it is, but as to why they do it)?

I know that WWE definitely makes money through their social media ventures I am just not sure where it all comes from.  With that said, I don't have a problem them using it.  It makes sense.  What annoys me is the overuse of it and the mentions of it at times when they should be focusing on the actual product.  But, they don't really care what I think.

Just finished watching the recent legends of wrestling - memorable moments show on WWE ON DEMAND. The panel mentioned the Raw episode where Vince and Bret got physical after the announcement of HBK being picked as guest referee of SummerSlam '97 main event. My question is, in your opinion, could Vince McMahon have done a convincing "good guy" McMahon persona that feuded with Hart over an extended period of time much like VKM did as the evil guy vs. SCSA? Assuming of course Bret never leaves and stays. Could a VKM/SCSA partnership vs. the Hart foundation been a profitable one?

I guess it could have been an interesting feud but I don't see any way that it would have come close to drawing the money that Austin vs. McMahon did.  Plus, without the screw job a lot of the foundation for Vince's character wouldn't have been there.

What are some of the better examples of former professional wrestlers who have "hung up the boots" and have been successful in other fields of work, like fashion, music, etc.? And so help me if you say Chyna...

The two that come right to mind to me are Jimmy Garvin and The Rock.  Garvin became a pilot.  I think you know what The Rock did.  Chris Nowinski is someone I also feel has been a success outside of the business.  I respect the work that he is doing with head trauma.

I've been noticing something of late which is bothering me. WWE is hyping their "Be A Star" anti-bullying campaign in the real world. But on their shows we get big guys like Show punching out various little guys and obviously bully-esque terms such as Goat Face, Chain-Smoking Cripple and Crazy Chick thrown about as if no one is paying attention to them. Those in charge at WWE suffer from some serious cognitive dissonance. But I suspect it'll show the first time some kid who watches WWE programming uses "I saw it on WWE" as their primary defense for bullying someone else. In short, Be A Star is rubbish.

I see where you are going but I won't say it's rubbish.  WWE would argue that what they do on TV is a show and Be A Star is real life.  It is definitely a hard argument to make at times, given the nature of what their show is (especially when the CEO is mocking someone with Bells Palsy) but the wrestling business has always been a bit off color.  The only problem I have with it is when they air the Be A Star spots during the shows.  David Otunga is a jerk on Raw, but a hero in Be A Star.  It makes no sense and exposes the product.

I've also been watching lots of ECW lately. The new DVD is amazing and I grew up in the suburbs of Philadelphia during the popularity of ECW and I remember watching it on Channel 48 and I've been a diehard fan ever since. My question is, what do you think ECW would have done with Rob Van Dam had the company not went bankrupt and collapsed? Do you think he would have challenged Rhino for the title and won? It seems like they were building a Rob Van Dam vs. Rhino feud before the company folded in 2001.

If ECW had the money it needed, RVD would have been booked as THE man, no doubt about it.

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