PWInsider - WWE News, Wrestling News, WWE

 
 

CHANGE COMING TO WWE SMACKDOWN COMMERCIAL BREAKS, FULL DETAILS

By Mike Johnson on 2017-05-16 09:41:00

Broadcasting and Cable featured an article noting that going forward, NBC Universal will be using picture-in-picture commercial breaks to show more Smackdown action while advertisements run in a picture on picture format.  USA did this several times following the Brand Split in the summer of 2016.

According to the article, the pratice raised the retention of viewers 13%  and the overall rating of the episode by 2% This will be the one of the first of many NBC Universal show concepts like this to keep the audience engaged during commercial breaks.

The article also featured a list of the following major advertisers for WWE Smackdown Live on USA Network, noting that the WWE Network itself is at the top of the list.

BRAND                                                     SPENDING

WWE Network                                           $742,418

Taco Bell                                                    $618,033

Verizon                                                       $583,050

The Real Cost                                            $559,728

NutriSystem                                                $559,728

Universal Pictures                                      $536,406

Domino’s                                                    $513,084

GEICO                                                       $443,118

Burger King                                               $396,474

Subway                                                     $396, 474

SOURCE: iSpot.TV 

Thanks to Paul Jordan for his assistance.

If you enjoy PWInsider.com you can check out the AD-FREE PWInsider Elite section, which features exclusive audio updates, news, our critically acclaimed podcasts, interviews and more, right now for THREE DAYS free by clicking here!

 
 
 

Notice: Undefined variable: ad_server_code in /var/www/vhosts/pwinsider.com/httpdocs/ViewFreeArticle.php on line 247