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Broadcasting and Cable featured an article noting that going forward, NBC Universal will be using picture-in-picture commercial breaks to show more Smackdown action while advertisements run in a picture on picture format. USA did this several times following the Brand Split in the summer of 2016.
According to the article, the pratice raised the retention of viewers 13% and the overall rating of the episode by 2% This will be the one of the first of many NBC Universal show concepts like this to keep the audience engaged during commercial breaks.
The article also featured a list of the following major advertisers for WWE Smackdown Live on USA Network, noting that the WWE Network itself is at the top of the list.
BRAND SPENDING
WWE Network $742,418
Taco Bell $618,033
Verizon $583,050
The Real Cost $559,728
NutriSystem $559,728
Universal Pictures $536,406
Domino’s $513,084
GEICO $443,118
Burger King $396,474
Subway $396, 474
SOURCE: iSpot.TV
Thanks to Paul Jordan for his assistance.
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