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WWE'S WRESTLEMANIA WISH PAYS OFF: PPV HITS ONE MILLION BUYS

By Mike Johnson on 2011-04-29 12:24:59
The return of Dwayne Johnson and the decision to use Jersey Shore star Snooki paid off big-time for WWE as Variety is reporting that the company's flagship PPV scored one million buys.

Final numbers are not yet in, but the trade publication noted that buys are up 30% in North America and up to 15% overseas, according to the company.

Wrestlemania 26, featuring Shawn Michaels' retirement, generated 885,000 orders.

Wrestlemania 25, headlined by Randy Orton vs. Triple H and the first Undertaker vs. Michaels classic, scored 960,000 buys.

The Variety piece also credited WWE's marketing leading into the PPV as a factor, as the company smartly had their performers all over different television show for appearances, ranging from talk shows to the "Cake Boss" reality show.

Thanks to Brian Molesky.

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