Final numbers are not yet in, but the trade publication noted that buys are up 30% in North America and up to 15% overseas, according to the company.
Wrestlemania 26, featuring Shawn Michaels' retirement, generated 885,000 orders.
Wrestlemania 25, headlined by Randy Orton vs. Triple H and the first Undertaker vs. Michaels classic, scored 960,000 buys.
The Variety piece also credited WWE's marketing leading into the PPV as a factor, as the company smartly had their performers all over different television show for appearances, ranging from talk shows to the "Cake Boss" reality show.
Thanks to Brian Molesky.
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