World Wrestling Entertainment issued the following press release this evening:
Kmart(R) Partners with WWE(R) to Promote 25th Anniversary of
WrestleMania(R)
'WrestleMania Madness' and WWE Superstars Come to Kmart
Stores This Spring
HOFFMAN ESTATES, Ill., March 3 -- Kmart(R) has partnered with World
Wrestling Entertainment(R) (WWE) for a multi-channel entertainment marketing
promotion supporting the biggest WWE event of the year - the 25th Anniversary of
WrestleMania. The exclusive "WrestleMania Madness" is only at Kmart.
Kmart stores across the country will feature a front-end product boutique from
March 8 - 21 showcasing the best in WWE licensed products including apparel,
toys, bedding, entertainment and gaming accessories. In addition, Kmart will
offer true value to customers with a Cash Cable promotion launching March 8 and
running through April 5. Consumers who purchase $50 or more in WWE merchandise
available in Kmart stores will receive $10 off their 25th Anniversary of
WrestleMania pay-per-view buy.
"Kmart has been a fantastic retail partner for WWE. This partnership offers WWE
fans one more way to purchase merchandise commemorating this historical WWE
event," stated Michelle D. Wilson, EVP, Marketing, World Wrestling
Entertainment. "Kmart is a valued partner whose participation will help make the
25th Anniversary of WrestleMania an even bigger success."
Keeping their promise to bring the best in entertainment, Kmart is establishing
a strong online presence with this promotion. Kmart will have extensive online
exposure via a microsite at
http://www.kmart.com/wwe , Web banners and e-mail blasts. And, for the first
time ever, Kmart will host Live Chats on March 9 and March 16 at 8:30 p.m. EDT
with WWE Superstars. In addition, Kmart is supporting the promotion with a
designated 25th Anniversary of WrestleMania circular spread, in-store radio and
TV broadcasts, extensive in-store point-of-sale, including WWE Superstar hanging
signs, security shrouds and shelf talkers.
To further engage consumers, WWE Superstars will participate in several
autograph sessions at Kmart locations throughout the nation. Be on the look out
for WWE Superstars and the 25th Anniversary of WrestleMania in your
neighborhood.
About Kmart
Kmart, a wholly-owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD),
is a mass-merchandising company that offers customers quality products through a
portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Martha
Stewart Everyday and Route 66. For more information visit the company's Web site
at http://www.kmart.com or the Sears Holdings Corporation Web site at http://www.searsholdings.com
.
About World Wrestling Entertainment
Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be
found at wwe.com and corporate.wwe.com. For information on our global
activities, go to http://www.wwe.com/worldwide/ .
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