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Starring WWE® Champion John Cena®, Kelly Carlson and Robert Patrick, "THE MARINE" opens in theaters on Friday, October 13.

During the "8 Days A Week" promotion, WWE will produce and distribute original programming, specials and world premieres on broadcast and cable television, pay-per-view, the On Demand platform, broadband, satellite, WWE.com and mobile, all highlighting WWE's powerful and unparalleled consumer reach.

"Our '8 Days A Week' promotion demonstrates that WWE is harnessing the future of entertainment, today. As a cutting edge content provider, WWE is uniquely positioned in the entertainment world to utilize and capitalize on each and every medium that currently exists, and to drive our passionate fans to those media," said Kurt Schneider, Executive Vice President, Marketing. "Whether it's broadcast and cable television, pay-per-view, movies, video on demand, the web, broadband, mobile phones, or home entertainment products, WWE is meeting our goal of providing our fans around the world with WWE content, how they want it, when they want it and where they want it. We are the ubiquitous global content provider."

The lineup for "8 Days A Week" is:  Friday, October 6:        "Friday Night SmackDown(R)" on the new CW,                           8 p.m./7C (Broadcast TV), and "THE MARINE"                           SMS Alert Initiative Kick-Off (Mobile).  Saturday, October 7:      Live, interactive chat with Mr. McMahon(TM)                           on WWE.com, Noon ET/9 a.m. PT (Web), in                           which fans can ask the controversial                           Chairman anything they want.  Sunday, October 8:        WWE SmackDown presents "No Mercy(R),"                           8 p.m.ET/ 5 p.m. PT (Pay-Per-View).  Monday, October 9:        Live, three-hour season premiere of "Monday                           Night RAW(R)" on USA, at a special start                           time of 8 p.m./7C (Cable TV).  Tuesday, October 10:      "ECW(R): Extreme Championship Wrestling"                           airs on SCI FI, 10 p.m./9 C (Cable TV),                           featuring Extreme Strip Poker starring all                           WWE Divas and ECW Vixens.  Wednesday, October 11:    "WWE 24/7 Presents Legends of Wrestling:                           Hulk Hogan" (Free On Demand-Digital Cable,                           and Satellite TV), 8 p.m. ET.  Thursday, October 12:     "WWE's Top Ten Divalicious Moments,"                           streamed on WWE.com, Noon/11 a.m. C                           (Broadband).  Friday, October 13:       "THE MARINE(TM)" opens in theaters                           nationwide (Movies) and "Friday Night                           SmackDown" airs on CW, 8 p.m./7C (Broadcast                           TV). 

World Wrestling Entertainment, Inc. (NYSE: WWE - News), is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com.

Trademarks: The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment, Inc. All other trademarks are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.